So what would you write down or draw on a napkin to define who you are as a magician? A napkin forces you to be focused and brief – and to have a dialogue with yourself. This process will hopefully better define your “BRAND.”
What does YOUR "brand” look like? What sets it apart from others?”
Remember, a brand is not a logo or name...it is a promise! And everything you do must be focused on fulfilling that promise to your audience.
I decided to take the napkin approach myself recently. It started off with a quick sketch, which I then articulated in more detail by typing my outcomes, priorities and strategies. I’ve never really shown this to anyone...it’s just something to help my keep the “John G brand” on track. If you're curious, here's what I came up with. I wonder what you'll come up with.
THE JOHN G. NAPKIN
THE CASE (Why me? What do I offer?)
To deliver extraordinary moments through close-up magic (primarily playing cards) that offers a distinctive combination of artistic handling, creativity and engaging presentation.
DESIRED OUTCOMES (What do I want my audience to say or feel about my performance?)
- Beautiful to watch
MY PRIORITIES & STRATEGIES (My main three areas of focus with specific strategies)
Priority 1 - DEFT TECHNIQUE: Exhibit the skill and confidence of a virtuoso
- Approach with sureness & control
- Light touch, smooth and fluid, grace and finesse
- Practical handling that can be done slowly and deliberately
- Naturally-choreographed and justified actions
- Supplement dexterity with subtlety
Priority 2 - SOLID PRESENTATION: Presentation is designed to strengthen impact
- Focus on scripting/performance
- Craft act toward audience
- Structure effects to reveal "extraordinary moments"
- Relevant topics; not contrived
- Natural props
- Original ideas
- Clever methods
- Cohesive sets; thematic
- Designed to surpass the expected
- Capitalize on what you CAN show; camouflage what you can't
Priority 3 - RAPPORT: Engaging presentation that connects with people
- Listen to them
- Be authentic
- Draw from genuine experiences
- Use quick wit
- Exhibit class and modern charm
- Involve them as partners in creating the impact
- Enjoy the magic WITH them
- Mirror their level of enthusiasm
- Tap into their interests
- Respect their intelligence
- Use "conversational misdirection"