Thursday, May 14, 2009

The Crazy Ones

My favorite commercial of all time is from Apple's 1997 Think Different campaign. The visuals, the music, the inflection of Richard Dreyfus' voice, the carefully crafted message...they inspire me every time. It reaffirms my purpose as an artist, a leader, a husband and father, and practitioner of the magic arts; and my ability to personally impact people in unique and profound ways.

"Crazy Ones" commercial, 1997

We all have the opportunity to make a dent in the universe. Even something as simple as magic trick can create an extraordinary moment for someone. Am I crazy enough to think this can ever make a difference? The last line says it all: "...the people who are crazy enough to think they can change the world, are the ones who do."

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